The Cancer Foundation began in 1991 under the legal name Fundação Ary Frauzino para Pesquisa e Controle do Câncer, paying homage to the doctor who directed INCA from 1980 to 1985. Since the original name was a bit long, it soon became known as the Ary Frauzino Foundation or by the initials of its Portuguese name (FAF).
In the year 2008, in order to facilitate communication with all segments of society, the name was simplified and the trademark was reformulated. The legal name Fundação Ary Frauzino para Pesquisa e Controle do Câncerwas retained, but at the same time the simpler name Cancer Foundation was adopted for communication with the public at large. Along with the summary name, the slogan “with you, for life” was added, in order to transmit its lifetime commitment on behalf of everyone’s life and health in a pithier manner.
The symbol for the new trademark was inspired by the consciousness-raising ribbons used to encourage people to sign on to great causes. The most well-known of these is red ribbon that symbolizes the fight against AIDS. Each color, however, symbolizes a different cause. Our color, purple, symbolizes the struggle to overcome cancer.